Haier – A Strategic Partnership in Advanced Manufacturing

Background

Haier, China’s largest household appliance manufacturer, is globally recognized for its air conditioners and washing machines. With extremely stringent supplier selection standards, only the most reliable and innovative manufacturers can enter its procurement system.

In 2017, after rigorous evaluation, we successfully became an approved Haier supplier. Since then, we have built a strong partnership, continuously providing high-precision manufacturing equipment, including:

Standard Fin Punching Machines

Fully Automatic Hairpin Pipe Benders

Dual-Station Non-Shrinkage coil Expanders

Newly Developed Fully Automatic Chip-Free Return Coil Benders

To further enhance our service, we established an after-sales service point at Haier’s Qingdao base, ensuring rapid response and continuous support. Currently, we have 10 ongoing orders for their fully automatic chip-free Return Coil benders in production.

Challenges Solved

Meeting Haier’s High Standards for Precision and Reliability

Haier’s stringent procurement standards required us to provide cutting-edge technology with high efficiency and precision. Our advanced manufacturing solutions met their exacting requirements.
Ensuring Seamless Production with Comprehensive After-Sales Support

To minimize downtime and ensure smooth operations, we established an after-sales service center at Haier’s Qingdao base, providing immediate technical support.
Delivering Continuous Innovation for Haier’s Evolving Needs

As Haier sought new and improved manufacturing processes, we developed and supplied innovative solutions like the fully automatic chip-free Return Coil bender, reinforcing our role as a key technology partner.

Results

Strong and Ongoing Collaboration Since 2017

Our successful entry into Haier’s procurement system led to continuous large-scale orders, strengthening our long-term relationship.

Batch Orders for New Equipment

Haier has placed repeated orders for both standard and newly developed equipment, showcasing their confidence in our technology.

10 Active Orders in Production

Our latest innovation, the fully automatic chip-free Return Coil bender, continues to be in high demand, with 10 units currently under production.

Supplying Advanced Manufacturing Solutions to Haier

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Story

Breaking into Haier’s procurement system in 2017 was a major milestone. With their strict quality and efficiency requirements, securing a partnership was no easy feat. However, our advanced fin punching machines, hairpin pipe benders, and coil expanders demonstrated the precision and reliability Haier demanded.

Beyond supplying top-tier equipment, we took an extra step to enhance our service by establishing an after-sales service center at Haier’s base. This allowed us to provide immediate technical support and optimize equipment performance, reinforcing our commitment to excellence.

As Haier’s production needs evolved, we introduced new technology, such as the fully automatic chipless return coil bender, which quickly became a key component of their manufacturing process. Today, Haier continues to place batch orders, with 10 more units currently in production, solidifying our role as a trusted partner in their growth.

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Customer Feedback

"Their ability to meet Haier’s strict standards speaks volumes about SMAC technical expertise and service quality. From standard machines to cutting-edge innovations, they continuously provide reliable solutions. The dedicated after-sales service at our Haier base ensures smooth operations, making them a valued long-term partner."

-- HAIER Services Manager

SMAC Products Used

SMAC- High Accuracy H Type Fin Press ...

SMAC- High Speed C Type Fin Press Lin...

SMAC- High Class Auto Hairpin Bender ...

SMAC-Vertical Servo Coil Expander Exp...

SMAC-High Quality Horizontal Servo Co...

SMAC-Air Conditioning Fin Press Die

SMAC-10 CNC Tube Bender Machine for ...

SMAC- 40-50 CNC Tube Bender Machine F...

SMAC-Flexible Coil Tube Expander Mach...

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About Us

SMAC Intelligent Technology Co., Ltd.
Founded in September 2017 and located in Nantong Economic Development Zone, SMAC Intelligent Technology Co., Ltd. specializes in manufacturing equipment for the global heat exchange industry, including fin press lines, hairpin benders, expanding machines, straight tube cut-offs, return U benders, ring loading machines, and related robots and automation solutions.
Our facility spans 37,483 m², featuring a 21,000 m² workshop, a 4,000 m² constant temperature workshop, a 400 m² inspection center, a 400 m² research institute, and a 400 m² intelligent manufacturing control center. With Industry 4.0 and IoT technology at our core, we drive automation, improve efficiency, reduce labor costs, and promote energy-saving and sustainable manufacturing.